With Mois de la Francophonie coming to a close, did you happen to see more fleur-de-lis or four-leaf clovers? Probably the latter, with Saint Patrick’s Day being the mainstream event every March. Throughout the month, rivers are dyed green along with the beer at every bar.
So how does one day take over an entire month? June 24 will be here before we know it. So it’s worth comparing the luck of the Irish to Saint Jean-Baptiste Day. How can it become just as widely known?
Could you imagine seeing a royal blue Niagara Falls? Served blue beer at the bar? Getting in line for a large Saint Jean-Baptiste parade, waving the Flag of Québec in a sea of blue and white? Or even waving the Franco-American flag?
Of course, Saint Jean-Baptiste Day is already a huge celebration in Québec. But how can we bring that pomp and circumstance to New England? Or even to the United States in general?
It’s all about messaging.
